Joe Pizarro is an eCommerce executive and AI strategist specializing in digital transformation, catalog intelligence, AI systems, and business growth.

Innovation Studio

JoePizarro

Building the infrastructure for the next generation of commerce.

I design AI and commerce systems that connect data, product knowledge, and decision logic—built for growth and agentic commerce.

15+ years across DTC, marketplaces, Shopify Plus, and enterprise commerce.

Studio Dispatches

Featured Builds

Systems · Infrastructure · Notes

Latest Research

Kato: Making Health-Product Decisions Easier to Understand

A product-intelligence system for supplements and other complex health products — connecting what a shopper wants with what the evidence actually supports.

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Now Free

FeedZip Is Now Free

Compliance and product infrastructure for agentic commerce — structured, validated, and AI-ready product data, free to get started.

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Field note

The Bad News Bears Soccer System

What coaching a kids' soccer team taught me about simple systems — and what happens when the simple version breaks.

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Explore the Studio

Choose your path.

Seven chapters — open any to explore the work, research, and systems behind them.