Joe Pizarro — Research & Frameworks
Original research and frameworks on the future of commerce, AI, product knowledge, marketplaces, and modern operating systems.
Built from real-world work, experiments, and lessons learned along the way.
Featured Publications
The one question ecommerce fraud programs never answer: how many legitimate customers did your controls decline, delay or frustrate enough to lose the sale? A field-research essay on commerce risk, operational loss, and the difference between risk avoidance and risk management.
A product-intelligence system for supplements and other complex health products — connecting what a shopper is trying to accomplish, what a product contains, and what the evidence responsibly supports, so people and shopping agents can make better-grounded decisions, not just faster purchases.
A framework for governing product knowledge across commerce platforms, enterprise systems, marketplaces, and AI experiences. One governed source. Many expressions. Stable architecture.
A strategic framework explaining why supplements have become one of the most valuable marketplace categories, how trust influences category growth, and why structured product knowledge creates long-term competitive advantage.
Field Notes
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Future Publications
Research Paper
Framework
Architecture Paper